All writing

My First Paying Software Product

  • Products
  • Indie Hacking

Start with a problem you can name

A product starts to make sense when its purpose fits into one sentence. Who is it for? What are they trying to do? What gets in their way today?

That sentence is more useful than a long list of possible features. It gives every decision something to come back to.

Build something small enough to finish and useful enough to matter.

What would make it worth paying for?

There is a difference between an interesting demo and a tool someone reaches for again. The demo shows that a thing is possible. The tool makes a recurring task easier.

Before adding another feature, ask:

  1. Does this remove a real step from someone’s workflow?
  2. Can a new user reach the useful part without an explanation?
  3. Does it work reliably on the second and tenth attempt?

Keep the first version focused

The first version does not need to anticipate every customer. It needs a clear promise, an understandable interface, and a dependable path to the result.

Question A useful signal
Is the problem real? People already spend time working around it.
Is the solution clear? A user can explain what it does.
Is it useful? Someone comes back without a reminder.

Leave room for the real story

This is a sample article for the site. The published story should replace this outline with actual decisions, a specific customer problem, and what changed after the first sale. No sale or customer result is being claimed here.

The most interesting part will be the details: what was surprising, what turned out to be unnecessary, and what was learned by putting the product in front of someone else.

For the product currently taking shape, see LAVU.